You already know what you’re talking about, so let the information flow as if speaking to a friend and you’ll probably strike the ideal tone. Remember that “professional” doesn’t have to mean “boring” – it’s okay for your writing to show some excitement! And don’t overthink it, either. But don’t worry – you won’t need to dust off any high school English textbooks to get this right! For a professional website, the writing just needs to find a middle ground between knowledgeable and approachable. Tone is an element that should be consistent throughout your “About” page. Knowing what to include makes it easier to craft an “About” page that strikes the balance between practical and inspiring – and the good news is that there’s no better person for the job than you. Read on for the essential dos and don’ts, and to see examples of pages that have gotten it right. If you met someone at a dinner party who kept droning on about niche industry stuff, you’d probably start planning an emergency exit towards the hors d’oeuvres. Think of it like meeting someone for the first time – they’ll want to know why you do what you do, and how you got started in your field. An example of this could be your brand’s vision statement. But your page should also acknowledge the softer stuff that people are curious about. Yes, users need to know who you are and what services you provide. It’s also a visitor’s first encounter with the people and story behind your site, and a strong page will transfer your passion on to your readers.Ī good “About Us” page starts with the basics, but quickly moves beyond them. An “About Us” section is an opportunity to introduce yourself on your own terms.
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If you’re stressed about how to write an “About Us” page for your website, it probably means you know the importance of having a good one.
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